Breaking The Bundle: How DirecTV Is Reinventing Reach And Relevance For Advertisers
TV is still an undeniable force in advertising. But the definition of just what TV is—and how people engage with it—is being fully rewritten in real time.
From Likes To Loyalty: Measuring The Value Of Consumer Trust
In a marketing era clouded by artificial intelligence filters and digital noise, LTK is staking its future on something refreshingly analog: trust.
The Next Chapter Of The Creator Economy Is Measurable, Scalable—and Human
Influencer marketing is growing up. No longer a sideshow to broader media plans or a playground for quick-hit virality, big-brand creator partnerships are booming—and they’re now being held to the same standards as every other line item on the marketing budget.
How Dove’s Crumbl & Walmart Collab Cracked The Code On Gen Z Engagement
What do a viral cookie brand, a legacy skincare giant and a big-box retailer have in common? More than you’d think—especially if you’re talking to Gen Z.
Closing The Execution Gap: How Smarter Audiences And Better Data Drive Marketing Success
Closing The Execution Gap: How Smarter Audiences And Better Data Drive Marketing Success
From Page Views To Purpose: Why Editorial Values Still Matter
In the era of real-time analytics and ever-more detailed performance dashboards…
The New Gatekeepers: Editors as Architects of Audience Trust
The editor’s role has undergone a significant shift over the past few years…
James Kaminsky On Urban Biking Vs. Suburban Biking: Differences, Trends, And How They Measure Up
With the rise of mountain bikes and motorized alternatives…
Print Minds, Digital Futures: Legacy Editors at the Front of Media Innovation
In today’s constantly evolving media landscape…