Published on AdAge

Breaking The Bundle: How Directv Is Reinventing Reach And Relevance For Advertisers

TV is still an undeniable force in advertising. But the definition of just what TV is…

Published on AdAge

From Likes To Loyalty: Measuring The Value Of Consumer Trust

In a marketing era clouded by artificial intelligence filters and digital noise…

Published on AdAge

How Dove’s Crumbl & Walmart Collab Cracked The Code On Gen Z Engagement

What do a viral cookie brand, a legacy skincare giant and a big-box retailer have in…

Published on AdAge

The Next Chapter Of The Creator Economy Is Measurable, Scalable—and Human

Influencer marketing is growing up. No longer a sideshow to broader media plans or a…

Published on AdAge

Closing The Execution Gap: How Smarter Audiences And Better Data Drive Marketing Success

​ Research-driven segmentation, scalable activation and rigorous validation are reshaping…